Almost everyone we know has some sort of social media presence, and they interact with others on the many social media platforms now available. For many, the use of social media is the primary vehicle through which folks communicate with each other. In today’s very competitive economy, it is imperative that small businesses have a social media presence that is integrated with the company website, with an automated process of posting content to social media platforms. The best thing about social media marketing is that it can be targeted to very specific types of consumers who are looking for products and services online.